Why Hyundai Motor India’s IPO Didn’t Attract Retail Investors?

Hyundai Motor India’s IPO, the largest in India’s history, was subscribed 2.37 times on the final day, mainly driven by qualified institutional buyers (QIBs). Retail and non-institutional investors showed significantly less enthusiasm, subscribing to only 50% and 60% of their allotted shares, respectively. This tepid response from retail investors can be attributed to several key factors:

1. High Valuation: Although Hyundai’s price band was aligned with competitors like Maruti Suzuki, many retail investors found the pricing expensive, with little room for listing gains. The stock’s price-to-earnings ratio and overall valuation appeared unattractive, especially in the context of broader market uncertainty. This sentiment is reflected in the Hyundai IPO’s grey market premium (GMP), which initially made a high of ₹ 570 but dropped to ₹0 by 17th October. The sharp decline in GMP indicated fading expectations for immediate post-listing profits, further dampening enthusiasm among retail investors, who are often drawn to IPOs with short-term gains potential.
2. Offer for Sale (OFS): Since the IPO was an offer for sale (OFS), it meant that the existing promoters were selling their stake rather than raising new capital for growth. Investors often prefer fresh issues that inject capital into the company for future expansion, which wasn’t the case here. The lack of fresh funds for growth-oriented initiatives could have contributed to the lukewarm reception.
3. Market Volatility and Economic Concerns: Given the current economic uncertainties, including inflationary pressures, global slowdown concerns, and geopolitical issues, retail investors may have been hesitant to commit to new investments, especially in large-ticket IPOs.
4. Automotive Industry Headwinds: While Hyundai maintains a strong market position, particularly in the SUV segment, the broader automotive industry is grappling with several challenges. Slowing sales, rising unsold inventory at dealerships, and increasing competition from electric vehicles (EVs) have created a cautious outlook. Moreover, long-term concerns over the future of internal combustion engine (ICE) vehicles amid growing regulatory and environmental pressures have added uncertainty to the industry’s trajectory. An example of this cautious sentiment comes from Bajaj Auto’s post-results earnings call, which highlighted the muted start to the festive season, traditionally a key period for auto sales in India. Bajaj Auto reported that sales growth during the festive season fell below expectations, with a projected increase of only 3-5%. Additionally, for the full fiscal year FY25, Bajaj Auto estimated domestic two-wheeler industry growth at a modest 5%, reflecting the headwinds the industry is facing. These broader sectoral struggles likely contributed to the cautious sentiment among retail investors in Hyundai’s IPO, as they weighed the risks of investing in a sector undergoing significant transformation.

In contrast, Qualified Institutional Buyers (QIBs) showed strong interest, subscribing heavily to the IPO. This reflects institutional confidence in Hyundai’s long-term potential, but retail investors appeared more focused on short-term risks and valuation concerns.